More Than You Can Chew
More Than You Can Chew emerged from the desire to establish a launch point into a new skill, best practice, or nascent tool that can be utilized to take a deeper dive and refine its application. Tailored to small business marketers, whether a single-rooftop law firm or a 20-store automotive dealership group, each episode will be narrowly focused so the guest and host can offer truly actionable insights and tips that can be leveraged in the same day. It is an opportunity to "bite off more than you can chew" but in the best possible way because that bite can lead to a feast of data and results, whether it's finding new efficiencies or acquiring more leads.
Host Dane Saville, Director of Brand Experience at SearchLab Digital, has previously produced an award-winning podcast during his tenure at an agency that he helped co-found. In addition to owning an agency, he's worked at both digital and traditional agencies with local and enterprise clients, crafting highly effective marketing campaigns.
More Than You Can Chew
Bad SEO Content (And How to Fix It)
Content isn't just king: it's the whole court and castle. If you've invested in SEO for your small business, one of the core elements of the strategy is, or at least should be, content creation. Unfortunately, too many agencies either outsource to the cheapest freelancers or expect their SEOs to write it themselves. Writing, however, is a craft that requires a high degree of skill built from years of (you guessed it!) writing.
From quick tips on effective writing to proper structure, language, and intent of your content to the right messaging for both B2C and B2B businesses, listeners will get several actionable tips that can be applied to either writing their own content or reviewing content submitted by their agency partner.
In addition, as part of the More Than You Can Chew tradition, Dane shares two spots you must check out: Dante in Cleveland, Ohio, and The Daniel in New York City.
For both restaurants, select the tasting menu.
As always, if you like what you've heard, please follow the podcast on your favorite platform and share it with your network on social media!
If you're looking for SEO or PPC services, or you'd like an audit of your website or content, please reach out to Dane Saville at dane.saville@searchlabdigital.com.
Thanks to the leadership at SearchLab Digital for making this podcast possible.
As always, if you like what you've heard, please follow the podcast on your favorite platform and share it with your network on social media!
If you're looking for SEO or PPC services, or you'd like an audit of your website or content, please reach out to Dane Saville at dane.saville@searchlabdigital.com.
Thanks to the leadership at SearchLab Digital for making this podcast possible.